Claiming that the listening public would be happy about the splendid response to the Meatless Tuesday appeal, the Mayor offered additional clarification on the hot dog situation. He had conferred with the Quartermaster General for the Army who reported that frankfurters “are served as meat in Army messes at least three times a month.” That led to somewhat of a compromise. Nedicks would not serve hamburgers on the meatless days. Stores that only sold hamburgers would do their best to substitute foods. Delicatessens were instructed “not to serve any of the meats that are now under ration on Tuesday. There is such a variety of things, Mr. Delicatessen Store Keeper, that you can serve on Tuesday, that I’m sure you will not feel the difference.”
He went on to provide details on the quantity of meat required by the armed forces (6.5 billion pounds) and civilians (21 billion pounds) for the year compared to the estimated meat production (24 billion pounds). The 3.5 billion pound deficit in meat production needed to be addressed. “In order to do this the formula is to ration meat, but all the necessary preliminary arrangements and the printing of the coupons cannot possibly be completed before January 1st. If we permit these 10 weeks to go by without doing anything about it, then the amount originally intended to be rationed must be reduced, and therefore, our government calls upon us voluntarily to put into action now the same formula that we will be required to meet when the rationing preparations are completed. Do I make that clear? We must reduce the amount and in order to reduce the amount, the meat must be rationed, but we cannot get our ration coupons until around January 1st.
Under the wartime rationing program that began six months later, adults would be allocated 2.5 pounds of meat weekly, children over age 6 would receive 1.5 pounds while those under age 6 would receive ¾ of a pound. Concerned that New Yorkers would complain about the quantities, the Mayor said, “Please don’t get the idea that this is a great sacrifice. Our formula allows 40 ounces per week for each adult. Britain has but 30 ounces per week, Italy 3 ½ to 4 ½ ounces per week, Holland 9 ounces per week, Belgium 5 ounces per week, Germany 5 ounces per week. You see, that after all, we haven’t very much of a cut to make and if properly managed, and with the meat not included in the rationed amount it is no effort at all to comply.”
And so began the compulsory voluntary Meatless Tuesday program.
The Association of Food Shop Owners pledged to recommend to all 152 member diners “that they comply voluntarily and concienciously (sic)” with the request for the duration of the war.
There were protests, to be sure. One mother of two enlisted sons wrote from Islip to urge that Friday’s be the meatless day, noting that Catholics were making a double sacrifice, “just as so many mothers have to sacrifice their sons while others are working in defense plants and getting deferred month after month.” Never mind that as an Islip resident she was not a bound by City’s program.
Catholics complained of discrimination for being required to forego meat twice weekly—three times during Lent. Kosher butchers complained that Tuesday was among their busiest days so a voluntary prohibition on sales was problematic. They suggested meatless Saturdays and Sundays.
The Daily News queried “What’s Happening to Our Democracy” in an editorial opposing meatless Tuesdays. Noting that this was not required by any law or regulation from the nation, city or state, it complained that “the Mayor pulled the notion out of his hat.” Instead the paper suggested that this be postponed until the enactment of uniform national regulations. “National meatless day regulations would produce real meat conservation; isolated local fish-and-chips gestures cannot.” The editorial also weighed in on Friday being a better day to go meatless due to the large Catholic population who would be deprived of meat twice weekly.
A letter to the Mayor from the proprietor of Prentzel and Arne, a meat broker and self-proclaimed “meat man,” wrote “it is rather interesting to me that I now find myself defending you in a meat matter, whereas in the past I have so often been in active opposition to some of your views pertaining to meat matters, i.e. grading.” The attachment to the letter, which was intended as a response to The Daily News, discussed issues with the distribution/transportation of meat and continued, “Now getting back to the “Meat” of your editorial, New York is the largest population center in the U.S. and a start here, if successful in voluntary rationing, should have considerable influence on the rest of the country.”