Times Square

Victory Day in NYC

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

When Mayor Fiorello LaGuardia received word of the Japanese surrender late in the day on Tuesday, August 14, 1945, he rushed home to Gracie Mansion where he delivered a fifteen-minute broadcast on WNYC. Anticipating the end-of-war news, WNYC equipment had been installed at the Mayor’s residence the preceding Friday.

According to the report in the next day’s Herald Tribune, LaGuardia, “his voice hesitant and choked with emotion,” said that the “Japanese capitulation had thrust upon the United States the greatest responsibility that has ever come to any people.”

The Mayor’s clerical staff pasted the Tribune news story, along with several others into a scrapbook. Preserved in the Municipal Archives, the news clipping scrapbooks have served as an important research resource for topics in mayoral administrations from Mitchel to Koch.

Mayor LaGuardia scrapbook 282, p. 24. NYC Municipal Archives.

Mayor LaGuardia’s scrapbook also includes the complete text of his “Victory Day Proclamation” printed by The New York Times on August 15, 1945. “Whereas the President of the United States has announced the cessation of hostilities in the Pacific, … and whereas the World War which was thrust upon us by the attack on Pearl Harbor Dec. 7, 1941, … has now completely ended… Now, therefore, I, Mayor of the City of New York, do hereby declare and proclaim Aug. 15 as Victory Day, and order all departments of the city government except services necessary for the protection of life, health and property, and the care of the sick and infirm to be closed on said day, and on Aug. 16, and to call upon all public places, stores and offices to display the national colors, and call on all citizens to repair to their respective places of worship and there give thanks to Almighty God for his divine guidance, and for his will that such complete victory has come to the forces of democracy in this world.”

Mayor LaGuardia scrapbook 282, p. 23. NYC Municipal Archives.

“Celebrate and be happy,” the Mayor told his fellow-citizens, the New York Times noted in their report of the day’s events. And celebrate they did. The Archives collection of photographs from the Department of Sanitation provides engaging illustrations of the revelry. Or, more precisely, its aftermath. As these examples attest, the Sanitation photographer captured jubilant scenes in Times Square and mid-town, and the equally dramatic clean-up work.

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

Other clippings in the Mayor’s scrapbook add details to the Victory Day story. Perhaps Victory Days would be a better description. On Thursday, August 16, the Times reported, “New York gave an encore last night of the delirious performance it staged Tuesday night.” The article continued, “Following the now familiar pattern Times Square again was the heart of the celebration.... police estimated 100,000 persons... the merrymakers tooted horns, service men exacted kisses from strolling girls as tribute for their part in the victory, the inevitable showers of confetti and streamers fell in abundance... those celebrating on the streets were noisy but for the most part orderly.” 

Seeking other references to Victory Day in New York City brings researchers to Mayor LaGuardia’s Sunday radio broadcasts on WNYC. Typed transcripts of the programs can be found in the Mayor LaGuardia subject files preserved in the Archives. On Sunday, August 12, 1945, two days before his victory proclamation, LaGuardia began his remarks by saying “We all had to exercise patience this morning. I had so hoped that by this time the last word in the Pacific would have been received.”  He continued on about the war, and then announced, “This war is going to end with the new bomb.”  He then launched into a lengthy discussion about the “new,” i.e. atomic, bomb.

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

In typical fashion his speech covered wide-ranging topics such as gambling, poultry, rabies, and the new East River Cooperative housing development. He warned listeners about a “scam” in Times Square where photographers preyed on tourists, servicemen and women in particular, taking their picture for a dollar and promising to mail the print. And of course, according to the Mayor, the print never materialized. 

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

The radio broadcast transcripts have served researchers in the Archives for years. What may be less well known, are the supporting “correspondence” files the Mayor and his staff assembled for each broadcast. On August 12, when LaGuardia spoke about the “new” bomb he went on to say, “It is not the first time that a new weapon has won a war in a short time.” The Mayor told the story of a war between Prussia and Austria, and “certain minor German states” in 1866. Turning to the “correspondence” file for the August 12 broadcast, researchers will find detailed notes and sources to support everything in his talk. For the section on the 1866 war, the Mayor’s staff reached out to the Municipal Library. The file contains a detailed two-page, typed summary of the war prepared by a librarian.

The following Sunday broadcast, on August 19, the Mayor began his talk with a prayer of peace. He then said, “This is the first Sunday that I broadcast to you in peacetime. My first broadcast I shall never forget. It was on December 7th – Pearl Harbor Day. Yes, we were unprepared. It was around five or six o’clock in the afternoon. I have been talking to you every week ever since.”

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

His talk continued in a very personal fashion. “I think we have come to know each other better, and you know, it is nice to visit with you every Sunday. But now that the War is over, as I said the other day, we cannot afford to relax or to be idle any more. We must get back to work. There has been a load lifted, the strain is over. I know how you feel. I know all of a sudden I feel tired – so tired.” But he rallied and moved on to talk about the future, describing all the work that needs to be done. Finally, he concluded: “Now, please remember, a great responsibility has come to us. We now have the leadership of the world, and that is a great responsibility. And here in New York City, the biggest City in the world, we have the leadership of the entire country. We worked so well together during the war and we must continue to do so now with the problems ahead of us. And remember, it will still require a great deal of Patience and Fortitude.”

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.

Victory celebrations, Times Square, August 15, 1945. Department of Sanitation Collection, NYC Municipal Archives.


With thanks to WNYC Archivist (retired) Andy Lanset. For more on WNYC’s reporting from that day, https://www.wnyc.org/story/v-j-day-wnyc-behind-scenes-look/

We’ll Be Back!

We’ll Be Back!

New York is a destination city. In 2019, more than 66 million visitors from the United States and around the world enjoyed sights and venues throughout the city with maybe only a “sold out” notice spoiling their good times. Preliminary numbers for 2020 looked like it would be another record-breaker. That is, until 8 p.m., March 22nd, when Governor Andrew Cuomo put New York State on “pause,” closing all but essential businesses and requiring residents to “shelter-in-place.” Overnight, the city’s entire $70-billion tourism industry evaporated.

Brooklyn Bridge and the lower Manhattan skyline, ca. 1987. The iconic towers of the Brooklyn Bridge, one of the greatest public-works achievements of the 19th Century, has attracted photographers since completion in 1883. New York Convention and Vis…

Brooklyn Bridge and the lower Manhattan skyline, ca. 1987. The iconic towers of the Brooklyn Bridge, one of the greatest public-works achievements of the 19th Century, has attracted photographers since completion in 1883. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Times Square, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Times Square, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

The current travel restrictions present an un-precedented and unique circumstance in New York City’s history. With the exception of a relatively short period after the attack on the World Trade Center in 2001, and the occasional blizzard or hurricane, visitors have enjoyed “the city that never sleeps,” without interruption.

New Yorkers are looking forward to the day when we will once again welcome friends and visitors to explore this great metropolis. In the meantime, we can ‘virtually’ visit some of the city’s most popular attractions as depicted in pictures commissioned by the New York Convention and Visitors Bureau in the mid-1980s. It is a small collection—only 52 transparencies—but their bright colors and iconic scenery showcase what the city has to offer. Although the pictures are not dated, based on signs and banners, it appears the bulk were taken in 1986 or 1987. 

Fifth Avenue entrance, The Metropolitan Museum of Art, ca. 1987. The Museum’s entrance steps have long served as a welcome respite for visitors and a prime location for people watching. The Museum is celebrating its 150th birthday in 2020. New York …

Fifth Avenue entrance, The Metropolitan Museum of Art, ca. 1987. The Museum’s entrance steps have long served as a welcome respite for visitors and a prime location for people watching. The Museum is celebrating its 150th birthday in 2020. New York Convention and Visitors Bureau. Collection. NYC Municipal Archives.

The New York Convention and Visitors Bureau created the photographs to illustrate their promotional materials. Formed in 1934 by merchants, hotel owners and other businesses to bring conventions to the city, the Bureau is a non-profit making entity. The Bureau and its companion organization, NYC & Company, are not city agencies, although they do receive budget support from tax-levy funds.

United Nations member flags welcome visitors to another popular city destination, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

United Nations member flags welcome visitors to another popular city destination, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

The bronze sculpture of Prometheus at Rockefeller Center is a can’t miss midtown attraction, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

The bronze sculpture of Prometheus at Rockefeller Center is a can’t miss midtown attraction, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Given the many enduring wonders of the city it would seem that the Bureau’s job would be easy. But there were times when promoting the city was a challenge. “Has New York's image unjustifiably soured, from Fun City to Crime City?” headlined a June 14, 1972, New York Times story about the Bureau’s launch of their annual “New York is a Summer Festival.” For the coronation of Ms. Bernadette Allen, the 19th-annual Summer Festival Queen that year, the Bureau hosted a gala event at one of the city’s premier tourist venues, the Empire State Building. They enlisted celebrities such as Duke Ellington and the “ageless” actress Gloria Swanson to preside over the festival. It is not entirely clear how Swanson’s remarks at the launch, as quoted in the Times, would help to promote tourism: “I chose to live in New York City in 1938 because I pay taxes here.” Perhaps the comment she added, “I’m the hostess with the mostest,” better served the cause. 

The Twin Towers dominate the pre-9/11 Lower Manhattan nighttime skyline, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

The Twin Towers dominate the pre-9/11 Lower Manhattan nighttime skyline, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Over the next several decades, the city experienced a renaissance and with it, tourism boomed. According to the Bureau, in 1977, more than 16 million tourists visited the city. By 1990, the figure climbed to 20 million, and surpassed 31 million by the end of the decade. After 9/11, tourism in the city gradually escalated up to 54 million in 2013. In 2019, the Bureau counted more than 66 million visitors—53.1 domestic travelers; and 13.5 arriving from overseas.

Taxis in Manhattan, ca. 1987. By the late 1980s, the Chevrolet Caprice had replaced the once-ubiquitous Checker Cab as the taxi of choice for fleet owners. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Taxis in Manhattan, ca. 1987. By the late 1980s, the Chevrolet Caprice had replaced the once-ubiquitous Checker Cab as the taxi of choice for fleet owners. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Antique auto in the Coney Island Boardwalk parade, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Antique auto in the Coney Island Boardwalk parade, ca. 1987. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Aqueduct Raceway in Queens, ca. 1987. The New York Convention and Visitors Bureau used their promotional materials to lure visitors to attractions outside Manhattan. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.

Aqueduct Raceway in Queens, ca. 1987. The New York Convention and Visitors Bureau used their promotional materials to lure visitors to attractions outside Manhattan. New York Convention and Visitors Bureau Collection, NYC Municipal Archives.